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Shopify news & learnings

Map of California tiled with aftermarket part SKU chips, a block lit green for CARB-approved parts and scattered amber and orange chips for conditionally approved ones
August 25, 2026
California SB 1069: What Parts Sellers Should Do Now
Stacked research report documents with the front report open to a rising bar chart in amber, orange and green, illustrating new AI eCommerce reports for Shopify merchants
August 24, 2026
AI eCommerce Reports 2026: 4 Numbers to Plan Against
Five shipped orders dropping onto a wide arrow pointing back, one green order continuing forward, illustrating auto parts returns caused by fitment data gaps
August 20, 2026
Shopify Auto Parts Returns Are a Fitment Data Problem
Green stock ticker line surging upward past candlestick bars with the Shopify logo and $SHOP ticker chip, illustrating Shopify Q2 2026 earnings growth
August 12, 2026
Shopify Q2 2026 Earnings: AI Takeaways for Merchants
Stacked isometric layers in indigo, blue, cyan and green representing a Shopify collection built from multiple sources
August 10, 2026
Shopify Collections: Multiple Sources and Variants
Line-art pickup truck linked to an ACES vehicle configuration record showing year, make, model and engine, with a green verified fit check, illustrating structured fitment data for AI shopping agents
August 5, 2026
Fitment Data Is Your AEO Strategy for Auto Parts
Smiling shopper browsing Black Friday deals on a laptop, ready for stacked Shopify discounts on the same item
July 29, 2026
Shopify Now Lets You Stack Discounts on the Same Item
Google G logo dropping into a shopping cart with a subtle Shopify bag, representing Google Universal Cart agentic checkout for Shopify merchants
July 27, 2026
Google Universal Cart: What Shopify Merchants Need to Know
DotDev 2026 wordmark with dot-matrix 2026 on a dark green dot pattern, with July 21-22 dates, 105 Princes Blvd Toronto location, Shopify logo, and the title Tobi Lutke on AI and the Catalog API
July 22, 2026
Shopify DotDev 2026: Tobi Lütke on AI and the Catalog API
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Ambaum is a hands-on Shopify Premier Partner agency built by merchants for merchants, providing strategy, development, and senior-level leadership and support for complex eCommerce brands in parts and manufacutring, wholesale and B2B, retail, and food and beverage.