insights blog

Shopify news & learnings

February 6, 2026
Is Your Shopify Store AI-Ready? Optimizing for the Universal Commerce Protocol
February 1, 2026
The Meta Reset: How to Win Paid Social in 2026
January 16, 2026
Shopify’s Universal Commerce Protocol (UCP): The Future of Agentic Storefronts and AI Shopping
January 5, 2026
Shopify’s ChatGPT Integration: A Guide to the New Era of Agentic Commerce
December 10, 2025
Top Updates from Shopify Winter Editions 2026 for B2B and Growth Teams
December 6, 2025
California SB 1215; New Embedded Battery Recycling Fees for Shopify Merchants
November 13, 2025
Shopify Accelerates into the Automotive Industry: Ambaum’s SEMA 2025 Recap
October 30, 2025
Shopify’s AI Advantage: How Merchants Are Getting Discovered Through AI Agents
October 10, 2025
Shopify October 2025 Updates: Smarter Segmentation, Searchable Metaobjects, and Dynamic Email Blocks
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Ambaum is a hands-on Shopify Plus Partner agency built by merchants for merchants, providing strategy, development, and senior-level leadership and support for complex eCommerce brands in parts and manufacutring, wholesale and B2B, retail, and food and beverage.