Smart Shopify frontends, powered by operator insight
YOUR SHOPIFY BUSINESS PARTNER
Your theme isn’t just a skin - it's the front door to your brand. We craft frontend experiences that convert, perform, and scale, using Shopify’s native tools and advanced customizations. Whether you need a high-performance theme, a smart filter UX, or headless components, we build with your business goals in mind.
WE PARTNER WITH THE BEST
WHY AMBAUM
More than just pixels and code
Built for Merchants, by Merchants
We’ve run Shopify Plus brands ourselves, so we understand what it means to be on the hook for revenue, conversion rates, and performance. That lived experience shapes how we build. We don’t just design pretty pages, we create scalable frontend systems that are intuitive for your internal teams, frictionless for your customers, and built to grow with you.
Operator-Informed UX
We approach design with one question: what drives business outcomes? From collection discovery to mobile checkouts, we architect user experiences that reduce friction, improve merchandising, and increase AOV. We bring a practitioner’s mindset to CRO, balancing UX best practices with what actually works in the real world of high-volume commerce.
Strategic Theme Architecture
We help you make smart theme decisions that serve your roadmap, not just today, but six months from now. Whether we’re customizing a base theme or building from the ground up, our frontend work is modular, clean, and structured for flexibility. The result? Faster launches, easier updates, and fewer dev bottlenecks.
Custom Components That Scale
We build reusable, performance-optimized components that are designed to grow with your business. Think smart filtering, dynamic content blocks, product bundles, and promotional sections, all easy to manage in Shopify’s native admin. You won’t need a developer every time you want to iterate.
Performance That Pays Off
Speed matters - so does clean code. We implement frontend best practices that boost load times, improve Core Web Vitals, and support your SEO strategy. Whether it’s lazy loading, asset compression, or optimizing JavaScript, our frontend builds don’t just look good, they perform under pressure.
capabilities
Driving sustained business growth
Shopify 2.0 Theme Development
Shopify Headless Development
App Selection and Integration
Conversion Rate Optimization
Technical SEO Audits and Optimizations
Fractional eCommerce Operations
Frequently asked questions
How is Ambaum’s frontend development different from other agencies?
TLDR - We think like operators, not just implementers. We build themes to perform and scale. Every decision is informed by real-world eCommerce experience: what works, what slows you down, and what helps you win.
Can you work within an existing theme, or do you build custom?
TLDR - Both. We’re comfortable working within your existing Shopify theme to make targeted enhancements, but we also build fully custom themes when a more tailored approach is needed. Our goal is to match the solution to your brand’s stage, needs, and growth plans.
How do you approach UX and conversion optimization?
TLDR - Data-informed design, not just best guesses. We prioritize mobile UX, intuitive navigation, smart filters, and conversion-driving components. It’s not just design - it’s design that sells.
Do you handle ongoing frontend maintenance?
TLDR - Yes, and we do it proactively. From bug fixes to new components and performance tuning, we provide hands-on frontend support that evolves with your brand.
How do we get started?
TLDR - Easy, no-pressure intro call. We’ll talk through your goals, current frontend setup, and what success looks like for you.
