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Shopify news & learnings

Green stock ticker line surging upward past candlestick bars with the Shopify logo and $SHOP ticker chip, illustrating Shopify Q2 2026 earnings growth
August 12, 2026
Shopify Q2 2026 Earnings: AI Takeaways for Merchants
Stacked isometric layers in indigo, blue, cyan and green representing a Shopify collection built from multiple sources
August 10, 2026
Shopify Collections: Multiple Sources and Variants
Line-art pickup truck linked to an ACES vehicle configuration record showing year, make, model and engine, with a green verified fit check, illustrating structured fitment data for AI shopping agents
August 5, 2026
Fitment Data Is Your AEO Strategy for Auto Parts
Smiling shopper browsing Black Friday deals on a laptop, ready for stacked Shopify discounts on the same item
July 29, 2026
Shopify Now Lets You Stack Discounts on the Same Item
Google G logo dropping into a shopping cart with a subtle Shopify bag, representing Google Universal Cart agentic checkout for Shopify merchants
July 27, 2026
Google Universal Cart: What Shopify Merchants Need to Know
DotDev 2026 wordmark with dot-matrix 2026 on a dark green dot pattern, with July 21-22 dates, 105 Princes Blvd Toronto location, Shopify logo, and the title Tobi Lutke on AI and the Catalog API
July 22, 2026
Shopify DotDev 2026: Tobi Lütke on AI and the Catalog API
July 17, 2026
The Shopify Plus Merchant's Guide to Creating Claude Agents
Mechanic loosening wheel lug nuts on a truck in a garage, the hands-on aftermarket work behind SEMA's 2026 Market Report findings
July 16, 2026
SEMA 2026 Market Report Takeaways for Shopify Parts Stores
Warehouse worker scanning barcodes on incoming inventory boxes, illustrating Shopify's June 2026 purchase order and transfer receiving updates
July 7, 2026
Shopify June 2026 Changelog: 5 Updates for Merchants
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Ambaum is a hands-on Shopify Premier Partner agency built by merchants for merchants, providing strategy, development, and senior-level leadership and support for complex eCommerce brands in parts and manufacutring, wholesale and B2B, retail, and food and beverage.