TLDR - It's the most powerful commerce platform in the world... period.
Shopify is the leading commerce platform for brands of all sizes looking to scale efficiently. With its powerful built-in tools and vast ecosystem of apps and integrations, Shopify makes it easy to customize and grow your business.
From entrepreneurs to enterprise, Shopify provides a reliable, secure, and high-performance foundation for DTC, wholesale, and B2B selling. For enterprise brands, Shopify Plus unlocks advanced automation, deeper customization, and greater operational efficiency to fuel even faster growth.
TLDR - We help you weigh the benefits and cost.
When deciding between Shopify Core and Shopify Plus, the two primary factors to consider are cost savings and features. Shopify Plus offers lower transaction fees, which can lead to significant savings depending on your average order value and total revenue. However, it’s the additional features of Shopify Plus that make it the go-to choice for high-growth brands, typically once they reach a $2 million annual run rate.
If your brand is scaling rapidly, requires advanced customization, and benefits from automation tools, Shopify Plus is the natural next step.
TLDR - We do both.
Our work is typically split between long-term maintenance clients, where we serve as a brand’s fractional CTO and development partner, and larger, pre-scoped projects lasting three months or more. To provide the most value, we engage with Shopify clients on an initial three-month development contract, which then transitions to a month-to-month engagement.
TLDR - We stay in our lane with technical and development.
While we don’t directly manage marketing campaigns, our team includes senior talent with firsthand experience running Shopify Plus stores. We’ve been in a merchant’s shoes and understand paid advertising, content strategy, influencer partnerships, and more.
As part of our monthly maintenance services, we add value by providing strategic marketing advice to help you optimize your efforts - but our primary focus is development and technical growth for your brand.
TLDR - We focus on development, not full-scale website design.
We don’t offer full website design and builds from the ground up. Our expertise lies in development, but we add value by approaching design through a development lens, ensuring seamless execution and incremental improvements that enhance functionality, performance, and user experience.
TLDR - We partner with growing Shopify brands that need ongoing development and strategic support.
We exclusively work with Shopify brands that require ongoing development support and can benefit from a Fractional CTO. Our services are best suited for rapidly scaling brands and legacy manufacturing and parts businesses on or fast approaching Shopify Plus who have outgrown basic eCommerce solutions and need a strategic, long-term approach to development.
TLDR - 20 hours per month.
Our minimum engagement is 20 hours per month so we can actively stay on top of your your technology stack and ensure we can provide meaningful progress and impact. Anything less in terms of monthly hours tends to be inefficient for both sides when it comes to strategically moving your brand forward.
TLDR - We have been in your shoes.
Unlike traditional agencies, Ambaum is built by former merchants who have run and scaled Shopify Plus brands firsthand. We understand the challenges of growing an eCommerce business because we’ve been there ourselves.
We go beyond development, we act as your Fractional CTO, providing strategic guidance, technical expertise, and hands-on support to help you scale efficiently. Our approach is merchant-first, meaning we prioritize business impact, not just code, ensuring every development decision drives revenue and growth.
