Insights from Overland Expo Mountain West 2024
From cutting-edge vehicles to innovative booths, we discovered incredible opportunities for growth.
Last week, Ambaum traveled to Loveland, CO to attend Overland Expo Mountain West and had a blast! There was everything from ultra-light trailers that could be towed by an everyday truck to 1 million dollar plus military vehicles.
We met some great large companies in attendance with big booths and many different overland vehicles: Dodge & Dodge Trucks, Toyota North America, Winnebago, Garmin and INEOS Automotive, to name a few. Additionally, there were lightweight fun vehicles from brands like LAND Energy and Polaris Inc. Tons of great accessories from companies like LavaBox Portable Campfires Petzl Dometic, PECOS Outdoor Rugged Radios, ARB 4×4 Accessories USA, and more. Rider Justice stood out with the most innovative booth; they had a motorcycle they would fire up to make smoothies, it was a big hit!
Many brands that we talked to were already on Shopify, but when we did some reconnaissance on the sites, they were by and large fairly basic. Many Overland Expo attendees were looking for custom builds and the sites did not allow you to configure your options online, you had to call and talk to a salesperson. This is a great opportunity for collaboration with a Shopify agency like Ambaum to tackle low-hanging fruit and quickly see ROI.
Overall, we enjoyed our time at Overland Expo, and look forward to attending again next year.
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