AI & Dynamic Pricing: An Overlooked Opportunity in eCommerce

With Shopify’s acquisition of Vantage Discovery, AI is once again a focal point in eCommerce. This acquisition suggests that Shopify will prioritize improvements in product search, filtering, and merchandising. However, one area that remains underutilized by many Shopify merchants is AI-driven dynamic pricing.

This post explores how dynamic pricing can enhance Average Order Value (AOV) and improve inventory management, particularly for small to mid-sized Shopify merchants.

Dynamic Pricing for SMBs: A Missed Opportunity

Larger e-commerce operations have leveraged algorithmic pricing strategies for years, yet many Shopify merchants in the $5M – $50M GMV range have yet to adopt them. Implementing dynamic pricing on collection pages, product detail pages (PDPs), and subscription products can provide a more data-driven approach to pricing optimization.

Optimizing AOV with AI-Driven Pricing Adjustments

Pricing is a direct and effective lever for increasing revenue efficiency. Consider the following scenario:

• A product priced at $10 with an inventory cost of $5 results in a 50% gross margin.
• Increasing the price to $11 represents a 10% revenue increase, but it improves gross margin by 20%.
• This additional margin can be reinvested into customer acquisition, operations, or infrastructure.

AI models can analyze pricing elasticity and adjust prices in real time to maximize AOV while minimizing the risk of reduced conversion rates.

Using Dynamic Pricing for Inventory Optimization

Excess inventory ties up capital and incurs storage costs, making it a liability for merchants. AI-driven pricing adjustments can dynamically reduce prices on low-turnover products, leading to:

✔ More efficient inventory turnover
✔ Reduced holding costs
✔ Improved cash flow

Unlike static discounting strategies, AI-based pricing can adjust dynamically based on demand patterns, historical sales data, and seasonality, allowing for more efficient inventory management.

AI & Dynamic Pricing in eCommerce

Shopify’s investment in AI will likely bring advancements in search and product discovery, but dynamic pricing remains an area where many merchants have yet to take full advantage. As AI-driven pricing tools become more accessible, adoption among SMBs will likely increase, providing a more sophisticated approach to revenue optimization.

---

Have any questions or need help thinking through a challenge or opportunity?

Speak to one of our Shopify professionals today. We are are here to help… no strings attached.