Lab build 02
Platen

AI does the homework. A person presses send.

We built Platen to run our own outreach. AI finds the right companies, checks them, and drafts every note in your voice. A person reads and sends every message from their own LinkedIn and Gmail. Nothing auto-sends.

Platen's daily queue: an AI-drafted LinkedIn note waiting for review, a reply that stopped outreach, and an email drafted in Gmail. Sample data.
Platen, with sample data. Not real people.
Status
Private alpha
Built for
Small teams that sell on relationships
Origin
Built to run our own outreach
Auto-sends
Never
01

Outreach tools send for you

AI SDRs
send thousands of messages nobody read first.
Data tools
guess at revenue and job titles.
Sequences
keep going after someone replies.
Templates
make every message sound the same.
Your name
is on every one of them.

We needed outreach for Ambaum that still sounded like us. Every tool we tried was built to send more, faster. So we built the opposite: AI does the research and the first draft, and a person reads and sends every message.

02

Your own accounts, one history

Apollo
Apollo

Finds look-alike companies by size, stack and vertical. Search is free. Contact reveals are capped.

Clay
Clay

Fills in company detail during research.

The open web
The open web

Real revenue, independence and who actually decides, checked before anyone is drafted.

ZeroBounce
ZeroBounce

Checks that an email address is real before a draft is written.

LinkedIn
LinkedIn

Connect notes and messages, copied and sent from your own account.

Gmail
Gmail

Emails wait as drafts in your own Gmail. Platen has no send command.

Slack
Slack

A morning message with what is due today.

Resend
Resend

Sends the keep-warm newsletter, with one-click unsubscribe.

One history
One history

Every prospect, stage and touch across LinkedIn and email, in one place.

03

AI does the homework. You press the key.

Platen's four steps: AI finds, verifies and drafts. You send.
01
Nothing auto-sends

Emails wait as drafts and LinkedIn notes are copied for you. Even the data tool's keys are scoped so they can't send.

02
Verify, then rank

Decision-maker, headcount, revenue and independence are checked before anyone gets a draft.

03
A reply stops everything

A reply or an accepted connection ends that person's sequence for good. The conversation is yours.

04
Credits are rationed

Search is free. Contact reveals are work email only, about five a day per person.

A Platen contact history: she accepted, Platen stopped for good, and her reply is waiting. Sample data.
And every edit you make teaches it your voice.
04

What it caught

Ownership
A company already in a $400M acquisition

Caught by the verification check before anyone wrote to it.

Ownership
A company in the middle of a live sale
People
Nine wrong “CEOs”

Unverified job titles were wrong on 44% of one list.

Revenue
Revenue figures 10 to 40 times too low

On every brand we checked. So revenue is never a search filter.

Credits
6,042 credits gone in one auto-enrich cycle

Now reveals are capped, and nothing enriches on its own.

05

A short list each morning, not a blast

Who does what in Platen: AI researches, drafts and learns. You decide and send. It steps back on a reply.
A keep-warm newsletter issue sent to 44 people, with its open rate. Sample data.
A short list every morning

What is due today, drafted and waiting, with a Slack message to say so.

Drafts in your voice

Learned from what you actually send, and closer with every edit.

No reply isn't a no forever

A keep-warm newsletter for the people you choose. An unsubscribe is honored everywhere.

06

Why “Platen”

Platen mark
A platen is the part of a press, or the roller in a typewriter, that holds the paper while the type strikes it.

Nothing prints until someone presses the key. That’s the whole idea: AI sets the type, and a person decides what goes out.

Private alpha

In private alpha with small teams that sell on relationships

Platen was built in The Lab at Ambaum to run our own outreach. If you sell on relationships, request access, or talk to us about building something like it for your team.

The Lab at Ambaum

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