Shopify’s New Customer Accounts

As anyone who runs a Shopify store knows, customer accounts let your customers view their profile information, orders, saved addresses, and more. Shopify just recently rolled out new customer accounts. As a Shopify store owner, you can still offer the classic customer accounts, but the new customer accounts offer the following benefits:

• Customers can login with a one time six digit verification code, similar to when they use Shop Pay during checkout.
• Accounts are automatically created when a customer logs in using an email address.
• Customers can now edit their profile name and that will show up in your Shopify admin section (this didn’t display before).
• The branding for your new customer account pages is pulled from your checkout settings.

But, before you rush out to add the new customer accounts to your theme, there are some things to consider:

• Apps or liquid customizations added to your theme’s customer account pages won’t apply to new customer accounts. Your customers will lose access to those customizations.
• New customer accounts aren’t compatible with International.
• New customer accounts aren’t compatible with pixels.
• Workflow triggers or automations based on classic customer accounts aren’t supported in new customer accounts.

If you do roll out the new customer accounts you can always switch back at any time to restore your previous experience. As with most business decisions, it’s always helpful to discuss and brainstorm with experts before implementing. So, let’s schedule a call today to break down the new customer account format and other recent changes that could optimize and support your business needs.

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