Shopify continues to dominate the commerce landscape by lowering the barrier to entry for complex B2B operations and leaning heavily into the agentic era of AI. Several major updates highlight how the platform is evolving to help Shopify Plus merchants and growing brands sell more effectively.
Foundation B2B Features for All Merchants
In a significant shift, Shopify is extending its core B2B functionality to merchants on Basic, Grow, and Advanced plans at no additional cost. This move democratizes wholesale capabilities that were previously reserved for higher tier plans.
All merchants can now access native features including:
- Company profiles for wholesale buyers.
- Up to three custom catalogs with tailored pricing.
- Volume discounts and quantity rules.
- Vaulted credit cards and native payment terms.
The Rise of Agentic Storefronts
The integration between Shopify and major AI models has reached a new milestone. Millions of merchants can now sell directly to users via Agentic Storefronts within ChatGPT, Microsoft Copilot, Google Search AI Mode, and the Gemini app.
Key highlights of this AI expansion include:
- Direct Conversational Purchase: Hundreds of millions of ChatGPT users can purchase from Shopify merchants without leaving their chat interface, powered by the Shopify Catalog API.
- The Agentic Plan: This new plan is now publicly available for brands not currently using Shopify for their primary ecommerce site. It allows them to sync products to the Shopify Catalog to reach shoppers across these emerging AI channels.
Creative Automation with Shopify Tinker
Shopify Tinker is a new, free mobile app available on iOS and Android that bundles over 100 AI creative tools. This app is designed to help brands generate high quality images, videos, logos, and product photos from simple prompts.
Tinker serves as a unified interface for models from providers like OpenAI, Google, and Anthropic. Instead of navigating multiple platforms, merchants can access the latest creative AI models in one place. As new models launch, Shopify Tinker updates automatically to ensure merchants always have access to the latest technology.
