SHOPIFY GROWTH MARKETING

Technical marketing for smarter Shopify growth

Ambaum Fractional CTO Cover

We focus on the parts of marketing most agencies skip: the technical foundation that powers performance. From conversion tracking and UTM accuracy to landing page testing and session analysis, we turn data into action. Our team connects your tools, clarifies your reporting, and helps you scale with confidence. We handle the backend of email, optimize site UX, and align strategy with execution so your creative, data, and spend actually work together.

OUR PROCESS

The foundation for scalable growth marketing

Our process combines technical rigor with strategic execution to help your Shopify brand scale with clarity and confidence.

Discovery & Audit
Foundation & Strategy
Implementation & Optimization
Support & Iteration
Industries

Partnering with modern industries

Harbor Consulting has partnered with leading industries to create tailored solutions that meet the demands of today’s fast-paced business environment. We adapt our approach to fit the unique needs of each sector, ensuring sustainable results across a variety of industries.

Frequently asked questions

What makes Ambaum’s approach to growth marketing different?

TLDR - We focus on technical infrastructure, clean data, accurate tracking, and system integration, so everything works smarter.

We focus on the technical foundation most agencies skip - things like clean tracking, data accuracy, and system integrations - so your creative, media spend, and reporting actually work together. We’re operators first, not just marketers.

Do you manage paid ads directly?

TLDR - We can manage paid media, but we’re most valuable when we’re aligning data, tracking, and infrastructure to support performance.

We can, but our sweet spot is the infrastructure behind performance: conversion tracking, UTM structure, landing page CRO, and analytics. If we do manage paid, we do it in alignment with your strategy and creative team—or we’ll partner with your existing agency.

Do you build email campaigns or just flows?

TLDR - We handle the technical backend, flows, triggers, and integrations... you own your campaign copy or design.

We specialize in the backend: setting up Klaviyo flows, integrating customer data, syncing with Shopify, and optimizing performance. If you need campaign copy and creative, we can recommend great partners, or or work with your internal team.

What analytics and reporting tools do you use?

TLDR - We prioritize data that drives decisions by using GA4, Shopify, Clarity, and custom dashboards.

We use GA4, Microsoft Clarity, Meta/Google dashboards, Shopify reports, and custom-built eCommerce dashboards. Our priority is clean, actionable data, not just reports that look good.

How do you improve conversion rates?

TLDR - Through landing page testing, session analysis, and aligning ads with on-site experience.

We test landing pages, analyze session recordings and heatmaps, and align ad creative with page content. We also fix structural issues (like slow page speed or confusing UX) that kill conversions before they start.

No pitch. No pressure. Just perspective.

Get the strategic input you’ve been missing