Shopify Winter Editions 2025 just launched and brings one of the strongest B2B focused updates to date. The Renaissance Edition includes improvements across B2B, AI, operations, analytics, and developer tooling. With NRF 2025 approaching in New York, many of these upgrades will influence how US retail and Shopify Plus brands plan their 2025 roadmaps.
Below are the updates that will matter most for B2B, wholesale, and high growth merchants across North America.
B2B Updates in Shopify Winter Editions 2025
This release deepens Shopify’s capabilities for enterprise B2B workflows. Key enhancements support better automation, flexible payments, stronger wholesale tooling, and modern theme compatibility.
Highlights include:
- Flexible payment terms and deposits using Shopify Functions
- Eleven new B2B compatible apps for quoting, roles, and shopping lists
- Native EDI purchase order syncing via partners like Crstl
- Horizon theme now supporting B2B pricing and quick order lists
- Rule based order review for high value or sensitive orders
- Dynamic payment terms and deposits
Set custom payment terms or required deposits using apps powered by Shopify Functions. This gives Plus merchants needed flexibility in wholesale invoicing.
B2B compatible apps
New apps expand native B2B capability with quoting tools, buyer permissions, approval flows, and shopping lists that previously required custom solutions.
Sync EDI purchase orders
Convert EDI POs into draft orders inside Shopify automatically. This eliminates manual tasks for wholesale and retail partner operations.
Horizon theme for B2B
Shopify’s new Horizon starter theme now supports wholesale needs such as volume pricing, quantity rules, and quick order lists.
Manual order review
Use rules to determine when a B2B order requires review, ideal for large purchase orders or regulated product categories.
Sidekick and Workflow Automation
Sidekick gets meaningful upgrades that help operators automate store management, workflows, and migrations.
Highlights:
- Bulk import B2B companies from spreadsheets
- Generate reorder recommendation apps
- Draft Shopify Flow automations with Sidekick
- Make direct theme edits through the storefront editor
B2B company importer app
Quickly load B2B companies at scale without manual data entry. Useful for merchants migrating off ERP or older wholesale systems.
Reorder recommendation app
Create an internal tool that identifies which products need restocking based on sales and inventory levels.
Shopify Flow
Sidekick can now help draft workflow logic, which saves time and removes complexity for operators unfamiliar with Flow.
Theme edits
Sidekick can apply simple theme changes, reducing reliance on dev teams for small updates.
AI and Risk Management Tools
AI expands into customer facing and back office operations, improving how brands appear in AI driven shopping experiences and how chargebacks are managed.
Key additions:
- Brand control inside AI powered shopping chats
- AI supported chargeback preparation and evidence creation
AI Chats
Define how your brand and products appear inside AI shopping environments.
AI chargebacks
AI helps build chargeback responses and evidence packets, improving recovery rates and reducing manual work.
Online Store and Marketing Tools
Shopify continues strengthening native tools for acquisition and communication.
Shopify Forms
Create forms for lead capture, events, quizzes, and more. Auto translation into 19 languages and compliant consent collection are built in.
Shopify Messaging
A unified place to build and schedule email and SMS campaigns. Sidekick can draft copy and auto populate best selling products.
Operations and Analytics
These improvements help teams analyze performance more clearly and make faster decisions.
Heatmaps
See conversions and sales by hour and day to identify peak periods for merchandising or paid media.
Report visualizations
Control how many items appear in chart visualizations for cleaner reporting.
Developer and Headless Updates
Shopify adds new tools for headless builds, AI driven commerce, and preparing for the Scripts to Functions migration.
Key updates:
- Shopify Catalog API for AI enabled shopping experiences
- Migration from Scripts to Functions by June 2026
- Storefront API documentation inside the Dev MCP
Shopify Catalog API
Bring products into AI conversations using the Catalog API and Checkout MCP.
Functions migration
Scripts retire in June 2026. Functions offer faster execution and greater parity for custom logic.
Storefront API enhancements
Access Hydrogen and Storefront API documentation directly in the Dev MCP and build faster with AI assisted coding tools like Cursor or Claude Code.
What This Means for Shopify Plus Merchants
Winter Editions 2025 shows Shopify’s continued investment in B2B, AI operations, and developer extensibility. For US brands heading into NRF or rethinking their 2025 commerce strategy, these updates reinforce Shopify as a flexible and modern platform for both DTC and wholesale growth.
