Shopify Summer 2025 Editions just dropped. As always, there’s a lot to unpack. Whether you're a DTC brand, a B2B seller, or somewhere in between, these Editions bring meaningful upgrades across themes, AI-powered tools, international selling, checkout, and shipping.
Let’s break down some of the biggest highlights, especially those that’ll matter most if you're in the trenches building, selling, or scaling on Shopify.
A New Era for Themes & AI Customization
Starting a new Shopify store, or giving an existing one a facelift, is getting dramatically easier. Shopify introduces 10 new out-of-the-box themes with modern aesthetics, giving merchants more variety without needing to hire a developer on day one.
The theme editor itself is also seeing big improvements:
- Easily nest blocks into existing sections is a long-requested UX win.
- Add scrolling banners with one click.
- Drag and drop product tiles to visually perfect your collections.
- Use AI-powered tools to build custom blocks in seconds.
All of this is boosted by a deeper integration with Shopify Sidekick, your built-in AI assistant. Sidekick’s smarter than ever and now offers better support for customizing store layout, helping new merchants launch confidently and experienced ones optimize faster.
Big Upgrades for B2B (and Shopify Plus)
B2B sellers are getting some long overdue love. Shopify Markets, the powerful tool that helps merchants expand globally, now officially supports B2B workflows (Shopify Plus only).
Here’s what’s new for B2B:
- Markets for B2B: Customize product catalogs and pricing by currency or market which is crucial for international wholesale.
- Order Limits: Set minimum and maximum values with the Checkout Blocks app.
- Gift Cards in B2B catalogs: Now you can offer incentives or credit to wholesale buyers.
- NetSuite improvements: The updated connector enhances data sync accuracy.
- App ecosystem expansion: More third-party apps, including QuickBooks, now play nice with B2B stores.
This closes the gap for B2B merchants needing the same flexible global tooling DTC stores already enjoy.
Checkout & Shipping Get Smarter (and Smoother)
Shopify continues its quest to make checkout lightning-fast and endlessly customizable. This Edition brings:
- Flat rate shipping for multi-location orders is a major win for merchants with complex fulfillment needs.
- Editable thank you & order status pages are now more on-brand and personalized.
- New delivery options for out-of-stock items.
- More ways to offer Apple Pay, especially in subscription flows across more regions.
In the shipping category, Shopify's investing heavily in operational tools:
- Print pick lists by product or order.
- Track single inventory across multiple shipments.
- Manage delivery, shipping, and in-store pickup from one view.
- Split fulfillment by item quantity.
- More carrier support in Canada and Europe.
These aren’t flashy updates, but they’ll save teams real time and prevent headaches at scale.
Global Selling Made Simple
Shopify continues to double down on internationalization. This round, they’re rolling out:
- Shopify Payments in 16 new countries.
- Multi-currency payouts to get paid how you want, where you want.
- Duties baked into product prices for clearer customer expectations.
- Apple Pay support for subscriptions in more regions.
- Managed Markets now offers smarter defaults for duties, taxes, and customs per region.
This means less time fiddling with compliance and more time focusing on growth.
Smarter Marketing for the AI Era
AI is touching everything and marketing is included. New tools now let merchants:
- Create smarter discounts across products, orders, and shipping.
- Optimize stores for AI shopping which is important as platforms like Google and Shopify’s own search evolve.
- Use campaign templates to launch faster.
- Customize and edit emails mid-campaign (finally!).
If you’re managing campaigns manually, these updates are about to save you hours.
Final Thoughts
This is another strong release from Shopify. They’re clearly leaning harder into AI, pushing theme and customization tools further, and finally leveling up B2B and shipping infrastructure.
If you’re already using some of these features, or have questions about how they might fit your store, we’d love to hear what you’re testing.
