Curio

Company Summary

Rooted in the heart of Los Angeles, Curio is composed of designers and global citizens, navigating through the curiosity and creativity to produce household tools worthy of admiration. Curio products are crafted with inspiration from artistry and innovation, and aim to enhance everyday experiences with durable and aesthetically pleasing designs.

Project Summary

Curio came to Ambaum with a need for a complete build on Shopify, fueled by full Figma designs to be implemented in a pixel-perfect way. The client provided designs including home page, Product Detail Page (PDP), Product Listing Page (PLP), campaign-specific, and generic page development for initial launch and future use. With a top quality luxury brand identity at stake, they needed the perfect development partner to implement their designs throughout the customer journey, across desktop, tablet, and mobile points of delivery. 

We also implemented a custom account landing page and order history, replacing the default theme of Recharge subscriptions. We then suggested and installed apps like Rebuy and Recharge to optimize the shopping experience, while integrating client-installed apps like Loop Returns and Stamped. To keep transparency, throughout the project we conducted bi-weekly meetings with the Curio group and design team and also provided training for Shopify admin and theme customization.

Scope of Work

After an extensive discovery phase, Ambaum scoped the project to encompass the following:

• Develop a custom Shopify theme based on the Figma designs provided by Client, ensuring a high-end, brand-specific, and consistent customer experience throughout the site.
  • This would include: Mega Nav, header and footer, home page and sections, cookie consent banner, collection page, product detail pages, static pages, modular landing page, order tracking, order returns, WCAG compliance, cart slide out, and account pages, order history, custom subscription management portal, etc.
• Implement custom features such as a personalized account landing page, seamless integration of client-installed and Ambaum recommended apps such as Rebuy, Recharge, and Stamped.
  • Integrate a custom subscription management portal to enhance functionality and improve the customer experience.
• Provide comprehensive training on Shopify admin and theme customization, empowering the Curio team to efficiently manage their online store.
  • Maintain consistent communication with the Curio team to address any questions, concerns, or requests for ongoing support through app and Shopify updates

This approach is rooted in a commitment to enhancing the Shopify experience with meticulous attention to detail and a focus on practical solutions. From optimizing pixel integrations to refining user experience elements and expanding product offerings, the goal is to ultimately ensure the online  platform evolves in alignment with the brand’s vision and objectives.

Maintenance

We quickly identified that ongoing maintenance would be most beneficial for the incorporation of new features, product enhancements, and dynamic strategies. By continuously updating and optimizing the custom theme, integrated apps, and other website functionality, Curio can provide its customers with a seamless shopping experience. 

A few areas of specific maintenance Ambaum provides are:

• As Curio continues to add more products, Ambaum integrates services such as Recharge dynamic bundles.
• Assisting with Google Tags to ensure the events are firing correctly.
• Building additional collections with new soaps, scents, brooms, and other homegoods.
• Building custom logic to promote specific products and get free shipping.
• Customizing PLP so videos can autoplay on mouse hover, with specific sizes per row in their grid, regardless of the selected product.
• General customizations across devices ensuring that any specific design does not break the page.

Tech Partners

Being able to create dynamic bundling for Curio’s products was a high priority for the team, as bundling significantly increases a first-time buyer to return. We agreed that Recharge’s dynamic bundling and subscription options was the best fit with an easy-to-launch interface that made getting set up easy.

“At Recharge, we are inspired to partner with innovative, best-in-class brands like Curio, whose products elevate daily routines. Curio leverages Recharge’s dynamic bundles to give their subscribers the power to customize their cleaning needs, month-to-month, ensuring their customers always have exactly what they need, when they need it.”

—Lindy Crea, VP, Revenue Development & Partnerships at Recharge

Curio Home Goods employs Triple Whale to connect all their data into one centralized dashboard, and leverage the first-party attribution to make better decisions with better data.

Since launching the brand in early 2023, Curio has been able to significantly scale their brand while continuously improving key metrics including return on advertising spend (ROAS), marketing efficiency, net margin, and conversion rate. Curio is building a powerful eCommerce brand with an efficient foundation that will prepare it to continue to scale far into the future.

“Triple Whale is proud to work with brands like Curio who prioritize and unlock efficient growth with better data. The team at Triple Whale takes pride in bringing on brands of all sizes and watching them leverage our platform to improve efficiency and unlock new growth through better data, clear dashboards, and powerful analytics tools.”

—Triple Whale (Book a demo here)

Summary

Ambaum created a new custom theme based on extensive Figma designs provided, as well as implemented a custom account landing page and order history, replacing the default theme of Recharge subscriptions. Additionally, we guided the install of apps like Rebuy and Recharge to optimize the shopping experience while integrating client-installed apps like Loop Returns and Stamped. Throughout the project, we conducted bi-weekly meetings and provided training for Shopify admin and theme customization to ensure longterm success.

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