In Chapter 1 we covered how to set up companies in Shopify B2B. Once that foundation is in place, the next big step is getting your products into the system so your B2B customers can actually start buying from you.
There are four common ways merchants handle this:
For most merchants we work with, bulk CSV import is the go-to method. It’s fast, flexible, and doesn’t require a developer to get started.
Shopify makes this pretty straightforward. Inside your Shopify dashboard, go to Products → Import and download their approved CSV template.
From there, you’ll need to carefully map out all of your product data, including:
💡 Pro tip: If a product has multiple images, just add extra rows for each image source URL. Shopify will tie them all back to the same product.
This step isn’t just about getting products live. It’s about setting yourself up for growth. With AI-driven search now playing a bigger role in product discovery, having clean, structured, and SEO-friendly product data is a real competitive advantage.
Merchants who take the time to build out complete product records see:
Once your products are live, the next phase is managing price lists and catalogs across different customer groups which we’ll cover in Chapter 3 of this series.
If you’re moving your B2B operation to Shopify Plus, the product import process is the perfect moment to clean up your catalog, strengthen your SEO, and future-proof your business for AI-driven commerce.
