Custom catalogs, pricing, and wholesale operations on Shopify Plus

Shopify Plus Solutions for B2B & Wholesale Brands

Ambaum Services - B2B and Wholesale

Selling B2B on Shopify requires more than just a password-protected storefront. We help brands build robust wholesale and B2B experiences that work seamlessly alongside their DTC operations. From custom storefronts and tiered pricing to net terms, purchase orders, and account-based access, Ambaum delivers flexible Shopify Plus development for growing brands that sell to retailers, distributors, and end customers alike.

Our team specializes in solving the operational pain points of hybrid businesses. Whether you’re integrating ERP and inventory systems, building custom order flows, or streamlining high-volume purchasing we have you covered. With Shopify’s B2B features and Ambaum’s technical leadership, we help brands consolidate platforms, reduce manual work, and create a unified customer experience that scales across all sales channels.

How do I set up B2B companies in Shopify Plus for wholesale customers?

Shopify’s B2B features rely on company profiles that manage contacts, locations, and price catalogs. Proper setup ensures wholesale buyers see the right products at the right prices while keeping your data clean and scalable. Bulk importing with CSV tools helps streamline the process.

Learn more about setting up B2B companies in Shopify Plus
What is the best way to import B2B products into Shopify Plus?

Merchants typically import B2B products using Shopify’s CSV template, APIs, or apps. Optimizing product titles, descriptions, images, and metafields improves SEO and ensures accurate bulk ordering. Clean, structured product data creates a smooth wholesale buying experience and strengthens visibility in search and AI-driven shopping tools.

Explore best practices for importing B2B products into Shopify Plus
How do catalogs and custom price lists work in Shopify Plus B2B?

Catalogs control what products each buyer can see, while price lists define what they pay. Together they let you tailor assortments and pricing for different customer groups, regions, or product lines. Linking catalogs and price lists to company profiles makes it easy to scale personalized wholesale experiences.

Read more about B2B catalogs and price lists in Shopify Plus
How can I optimize B2B product pages on Shopify to increase sales?

Well built product pages inform and convert by showing clear specifications, bulk pricing tiers, and compliance details. Adding high quality images and structured data boosts both buyer confidence and search visibility. Optimized PDPs help wholesale merchants reduce confusion and improve conversions.

Learn more about optimizing B2B product pages on Shopify Plus
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